Top 33 Facebook Statistics to Know in 2025

Facebook continues to be one of the biggest players in the social media world. In 2025, understanding Facebook’s current status is more important than ever for businesses and marketers. In this article, we’ve compiled the most up-to-date 33 statistics about Facebook’s user numbers, advertising performance, mobile usage, and video content consumption.

Facebook User Statistics

Facebook continues to be the world’s largest social media platform in 2025. Current user numbers and demographic information can help shape your marketing strategies.

Source: Meta Quarterly Reports

1. Facebook’s monthly active users reached 3.07 billion – This figure shows a 4.2% increase compared to the beginning of 2024, proving that Facebook continues to grow.
2. Daily active users exceeded 2.11 billion – More than 2 billion people log into Facebook every day, showing that the platform has become part of daily life.
3. 38.4% of the world’s population uses Facebook – Nearly 4 out of every 10 people are Facebook users, highlighting the platform’s global reach.
4. Users aged 25-34 make up 31.5% of total users – The millennial generation continues to be Facebook’s largest user segment.
5. Users aged 18-24 have a 23.8% share – Generation Z is not abandoning Facebook either, but rather forming an important user base.
6. The number of users over 65 increased by 42% in the last 3 years – The elderly population is increasingly adopting Facebook to stay connected with family and friends.
7. There are 2.8 billion active Facebook users worldwide – This represents approximately 35% of the global population using Facebook regularly.
8. Global users spend an average of 58 minutes daily on the platform – Users worldwide spend nearly an hour on Facebook each day.
9. 52.1% of Facebook users are female, 47.9% are male – The gender distribution is almost equal, showing that the platform is attractive to both genders.
10. 89% of users are members of at least one Facebook group – Groups have become a central part of the Facebook experience and play an important role in community building.

Facebook Advertising Statistics

Facebook continues to take the largest share of digital advertising spending. Here are the important statistics that advertisers need to know:

Source: eMarketer Global Social Media Statistics

11. Facebook ads have an average click-through rate (CTR) of 0.94% – This rate is quite high compared to other digital advertising platforms and shows that Facebook ads are effective.
12. Average CTR in the retail sector reaches 1.18% – Retail continues to be one of the best-performing sectors on Facebook.
13. Average cost per click (CPC) is $0.97 – This low cost makes Facebook ads accessible even for small-budget businesses.
14. Cost per thousand impressions (CPM) averages $7.19 – CPM rates vary depending on targeting options and ad quality.
15. Facebook ads have an average conversion rate of 9.47% – This high conversion rate proves how effective Facebook ads are in generating sales.
16. 81% of businesses worldwide use Facebook advertising – Global businesses place great importance on Facebook in their digital marketing strategies.
17. 67% of small businesses acquire most of their customers from Facebook – Facebook is a critical channel for customer acquisition, especially for small businesses.
18. Facebook advertising revenue reached $131.9 billion in 2024 – This figure represents a 12.3% increase compared to the previous year.
19. 73% of advertisers are satisfied with Facebook ads – The high satisfaction rate shows that the platform provides value to advertisers.
20. Video ads have 27% higher CTR than static ads – Video content is more successful in capturing users’ attention and creating engagement.

Facebook Mobile Statistics

Facebook usage through mobile devices is increasing every day. Here are the prominent statistics related to mobile usage:

Source: App Annie State of Mobile Report

21. 98.8% of Facebook users access the platform from mobile devices – Almost all users access Facebook from mobile devices, highlighting the importance of mobile optimization.
22. 84.7% use only mobile devices – The vast majority of users access Facebook only from mobile devices, desktop usage is declining.
23. Facebook app is the 3rd most downloaded app worldwide – Facebook, maintaining its popularity, continues to rank high in the most downloaded apps list.
24. Mobile users watch 164% more videos than desktop users – Mobile devices stand out in video consumption, and users consume more video content while on the move.
25. Facebook’s mobile advertising revenue constitutes 96.2% of total revenue – Almost all advertising revenue comes from the mobile platform.
26. Mobile users’ average session duration is 19.5 minutes – Users spend approximately 20 minutes on Facebook on their mobile devices.
27. Global Facebook mobile app usage rate is 94.3% – Users worldwide also predominantly access Facebook from mobile devices, following the global trend.

Facebook Video Statistics

Video content continues to be the content type that receives the most engagement on Facebook. Here are the striking statistics related to video content:

Source: Deloitte Digital Media Trends Survey

28. 4.2 billion videos are watched daily on Facebook – Billions of videos are watched every day, showing that Facebook has become an important video platform.
29. Users spend an average of 21 minutes daily watching videos – Video content constitutes an important part of the time users spend on the platform.
30. Live broadcasts receive 6.2 times more engagement than regular videos – Live broadcasts are quite effective in capturing users’ interest and creating engagement.
31. 87% of videos are watched silently – Most users watch videos silently, so subtitle usage is critically important.
32. Vertical format videos are watched 43% more than horizontal ones – With the increase in mobile usage, vertical video format has become more popular.
33. Facebook Reels daily views exceeded 240 million – Short-form videos have become a rapidly growing content type on Facebook.

What Do These Facebook Statistics Mean?

All these statistics show that Facebook should still play a very important role in your digital marketing strategy. The platform is unrivaled in terms of user numbers and diversity.

For businesses, Facebook continues to be one of the most effective ways to reach target audiences. Video content and mobile optimization should be at the center of your strategy.

For advertisers, Facebook is still one of the platforms that provides the best return on investment. With proper targeting and content strategy, it’s possible to achieve high conversion rates at low costs.

Changes in user habits show that you need to constantly update your content strategy. Short-form videos and interactive content are particularly prominent.

In conclusion, Facebook continues to be an indispensable part of the digital marketing world in 2025. Updating your strategies by considering these statistics will help you get ahead in the competition.

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